Resources & Frameworks
The tools, templates, and reading that serious product teams actually use.
The Opportunity Solution Tree
Teresa Torres
Teresa Torres' visual framework for connecting desired outcomes to opportunities, solutions, and experiments. Keeps your team aligned on why you're building what you're building.
Jobs-to-be-Done Interview Script
Bob Moesta
A structured interview guide for uncovering the functional, emotional, and social jobs customers are hiring your product to do. Based on the Switch Interview methodology.
Continuous Discovery Habits
Teresa Torres
Teresa Torres' complete system for making product discovery a weekly habit — not a one-time project. Covers interview cadence, assumption mapping, and experiment design.
RICE Scoring Model
Intercom
Reach × Impact × Confidence ÷ Effort. A simple formula for ranking opportunities and features without letting the loudest voice in the room win.
The Mom Test
Rob Fitzpatrick
Rob Fitzpatrick's guide to asking customer questions that don't lead the witness. Essential reading before you run your first discovery interview.
North Star Metric Worksheet
Amplitude
A one-page template for defining your product's North Star Metric — the single number that best captures the value you deliver to customers.
Assumption Mapping Canvas
David Bland
Plot your riskiest assumptions on a 2×2 of importance vs. evidence. Tells you exactly what to test first before writing a line of code.
AI-Assisted Discovery Playbook
Lenny Rachitsky
How leading product teams are using LLMs to synthesize interview notes, surface patterns across hundreds of data points, and generate experiment hypotheses at scale.
Kano Model Analysis Template
Noriaki Kano
Classify features as basic needs, performance drivers, or delighters. Helps you stop over-investing in table-stakes features and find the ones that actually create delight.
Further Reading
Inspired: How to Create Tech Products Customers Love
Marty Cagan
The definitive guide to modern product management. Cagan's framework for empowered product teams is the foundation this playbook builds on.
Continuous Discovery Habits
Teresa Torres
The practical system for making discovery a weekly habit. Required reading after you finish this playbook.
The Lean Startup
Eric Ries
Build-Measure-Learn. The framework that made validated learning the default mode for product teams everywhere.
Competing Against Luck
Clayton Christensen
The definitive book on Jobs-to-be-Done theory. Explains why customers hire products and how to find the job your product is really doing.
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